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Case Studies

Capital Guidance Double page spread from Capital Guidance brochure

This is the second of two corporate brochures we produced for Capital Guidance. The first – commissioned in 1990 – bore all the hallmarks of that era.


As a discrete investment management company, Capital Guidance had little experience of marketing. As a result, much of the work on both brochures involved guiding them through the conception, creation and production processes.


Following the publication of this second brochure, we produced a website, which features an animated kaleidoscope of images drawn from the brochure’s pages.


Network MagazineFeature article in DHL's The Network magazine

The Network was a bi-monthly magazine produced for DHL’s middle and upper management.

Over a number of years, we contributed features covering DHL’s client success stories, change management, human resources and operational issues, branding and advertising, corporate social responsibility and new technologies and products.

We were also commissioned to redesign the entire publication, providing it with a new style and a greater sense of its own personality.

The Network has since given way to a new publication that reflects DHL’s changed direction.

Lumley Insurance

This is the child of our work on a number of sales letters for the high value insurance broker, Lumley Insurance, which produced a 40% increase in response rate and led to the development of a simple sales leaflet.

The success of these projects gave rise to a commission for the redesign of the firm’s website.

Working closely with the client and online strategy consultant, Chris Anders, we created a site that presents Lumley Insurance in a fresh light; one that more accurately reflects the high-end market in which they operate.

WHAT WE COULD DO FOR YOU

Website Design
Website Content
E-zine Design & Content
Promotional Design & Copywriting
Editorial Design
Editorial Writing
Corporate Reporting
Corporate Literature
Branding & Logo Design

LONDON OFFICE:

Robert Barkshire
Baltic House, 4-5 Baltic Street East
London EC1Y 0UJ
+44 (0)772 259 0803

DORSET OFFICE:

John Kennedy
Seascape, Higher Sea Lane
Charrmouth, Dorset DT6 6BD
+44 (0)1297 5610 97

info@creativeampersand.co.uk